Boutique Hotel Brand Proposal

PHASE ONE: Brand Foundation & Investor Package

This phase establishes your hotel's core brand identity and strategic positioning—creating a compelling, investor-ready presentation that communicates your vision with clarity and sophistication.

Scope of Work

Naming & Trademark

• Naming exploration and development (3-5 naming directions)

• Preliminary trademark screening (work locally with Trust Tree Trademark)

• Name rationale and storytelling

Brand Strategy

• Brand Workshop: Define core brand elements and positioning

• Competitive Market Research: Hospitality landscape analysis

• Discovery and Strategy Session: Deep dive into brand potential and guest experience

• Target Audience Definition: Primary and secondary guest personas

• Brand Positioning Statement

• Brand Pillars and Values

• Unique Value Proposition

• Creative Direction and Visual Strategy

Strategic Deliverables

• Comprehensive Brand Strategy Document

• Competitive Analysis Report

• Positioning and Messaging Framework

• Creative Direction Moodboards

• Actionable Brand Roadmap

Investor-Ready Materials

• Brand Overview Presentation (designed PDF)

• Visual concept boards showing brand potential

• Executive summary of brand strategy

• High-level budget projection for Phase Two

Investment: $12,000

Timeline: 4-6 weeks

Payment Structure:

• 50% due upon contract signing

• 50% upon delivery of investor package

PHASE TWO: Full Brand Development

This phase brings your brand to life with a comprehensive visual identity system and digital platform, preparing you for pre-launch marketing and guest engagement.

Scope of Work

Brand Identity System

• Three Complete Cohesive Brand Directions (fully developed with mockups)

• Primary and Secondary Logomarks

• Monogram or Icon Development

• Comprehensive Color Palette (primary, secondary, accent colors)

• Typography Suite (display, body, accent fonts)

• Branded Pattern Library

• Custom Iconography Set

• Texture and Material Specifications

• Brand Photography Art Direction Guidelines

• Final Logo Files (all formats for web, print, signage)

• Comprehensive Brand Guidelines Manual

Digital Presence: Website Development to be Quoted Separately

Investment: $9,000

Timeline: 6-8 weeks

Payment Structure:

• 25% due upon Phase Two contract signing

• 25% at design approval milestone

• 25% at website development midpoint

• 25% upon completion and final delivery

PHASE THREE: Property Launch & Implementation

This phase executes your brand across all guest touchpoints, transforming your property into an immersive brand experience from arrival to departure.

Scope of Work

Brand Imagery & Art Direction

• Creative Concept Development

• Comprehensive Mood Boards

• Detailed Shot List (100+ shots)

• Location Scouting Direction

• Styling Guidelines and Prop Direction

• On-Set Art Direction (2 full days)

• Post-Production Creative Oversight

• Final Image Curation and Delivery

Note: Photographer fees, travel, accommodation, and production costs are separate line items to be quoted by selected vendors

Environmental Branding & Wayfinding (with Madeline Westfall)

Signage & Wayfinding (fabrication quoted by Madeline separately)

• Main Building Signage (design and specifications)

• Directional Wayfinding

• Parking and Entry Signage

• Illuminated Signage Design (if applicable)

• Room Number Signage System

• Floor Identification

• Directional Wayfinding

• Amenity Identification

• Restroom Signage

• Emergency Exit Signage

• ADA Compliant Signage Specifications

• Elevator and Stair Identification

Guest Experience Collateral

In-Room Materials

• Welcome Card Design

• Hotel Information Compendium

• Room Service Menu (if applicable)

• In-Room Dining Tent Cards

• Do Not Disturb Door Hangers

• Service Request Cards

• Local Area Guide

• Branded Notepad and Stationery

• Custom Matchbooks or Branded Amenity

Front of House Materials

• Key Card Design and Envelope

• Registration/Check-in Materials

• Luggage Tags

• Guest Directory Signage

• Concierge Materials

• Business Cards

• Letterhead and Envelope System

Dining & Beverage (if applicable)

• Wine Bar Menu Design (food and beverage)

• Tent Cards and Table Signage

• Coaster Design

• Cocktail Napkin Design

• To-Go Packaging Design

Soft Goods & Textile Design

• Throw Blanket Specifications

• Bath Linen Embroidery/Branding

• Staff Uniform Consultation and Design Direction

Print Production Management

• Print Vendor Sourcing and Coordination

• Print-Ready File Preparation

• Quality Control and Press Checks (as needed)

• Production Timeline Management

• Vendor Communication and Liaison

Launch Support

• Grand Opening Collateral Design

• Launch Event Branding Materials

• Press Kit Design

Investment: $20,000

Note: This investment covers design, consultation, and production management. Actual printing, fabrication, and installation costs are separate and will be quoted by selected vendors based on final quantities and specifications.

Timeline: 12-16 weeks (concurrent with property construction/renovation)

Payment Structure:

• 25% due upon Phase Three contract signing

• 25% upon design approval

• 25% at production file completion

• 25% upon project completion and launch

Add-On Services Available

Ongoing Brand Management

• À la carte hours: $175/hour (10-hour minimum purchase)

• Post-launch refinements and adjustments

• Seasonal campaign development

• Menu updates and collateral refreshes

Additional Services Upon Request

• Staff Training Materials and Brand Ambassador Guidelines

• Promotional Campaign Design

• Email Marketing Templates

• Paid Advertising Creative

• Partnership and Collaboration Materials

• Event Branding and Collateral

Terms & Conditions

Project Booking

• Projects are booked on a first-come, first-serve basis

• Each phase requires a separate contract and can be initiated independently

Timeline

• Timelines begin upon receipt of signed contract, initial payment, and completed project kickoff

• Client feedback turnaround times affect overall project timeline

• Delays in Phase Two or Three (property construction, permits, etc.) will be accommodated

Revisions

• Each phase includes a defined revision process

• Additional revisions beyond scope may incur hourly fees

Outside Vendors

• Photography, printing, and fabrication costs are separate from this proposal

• Vendor selection and pricing will be coordinated during relevant project phases

• We manage all vendor relationships and maintain quality control throughout

Intellectual Property

• Upon final payment, all design files and intellectual property transfer to client

• Lauren Ledbetter retains the right to showcase work in portfolio

Next Steps

1. Review Proposal - Take time to review this comprehensive proposal

2. Schedule Consultation - Let's discuss any questions, adjustments, or timeline considerations

3. Contract & Retainer - Upon approval, we'll prepare Phase One contract and invoice

4. Project Kickoff - We'll begin with an in-depth discovery workshop to set the foundation